A small yet growing business,
steeped in southern BBQ and born in Toronto.

Challenge

Create marketing assets on demand for a small and creative team of dedicated foodies. Help to evolve this small business into something larger.

Approach

Each client I work with has different capabilities and needs – I might alter my approach and apply my skills where and how they are best suited for the project. This also means that I vary my activities and deliverables per client and per project.

Research

Depending on the ask, I research the competition, review benchmarks of aspirational brands while imagining the customer’s context of their experience with Uncle Smoke.

Collaboration

I collaborate on ideas with this highly creative team, sharing ideas and inspiration via email, in-person and text message.

Creation

I’ve created postcards, signage, promotional and packaging elements with this client.

(See some examples below!)

Samples