A small yet growing business,
steeped in southern BBQ and born in Toronto.


Create marketing assets on demand for a small and creative team of dedicated foodies. Help to evolve this small business into something larger.


Each client I work with has different capabilities and needs – I might alter my approach and apply my skills where and how they are best suited for the project. This also means that I vary my activities and deliverables per client and per project.


Depending on the ask, I research the competition, review benchmarks of aspirational brands while imagining the customer’s context of their experience with Uncle Smoke.


I collaborate on ideas with this highly creative team, sharing ideas and inspiration via email, in-person and text message.


I’ve created postcards, signage, promotional and packaging elements with this client.

(See some examples below!)