Reaching students and their parents through variable, dynamic communications.

Challenge

Connect with potential students and their parents and increase enrollment in programs.
Power the process of entering student leads into a database.

 

Approach

This initiative was a collaboration between our creative team, analytics and variable print teams along with the client.

 

Research

 

For this initiative I completed a competitive scan, and synthiesized customer research along with business needs from the client.

 

Collaboration

 

I worked with our variable dynamic print team to determine the best ways to make a variable print campaign achievable and beautiful.

 

Design

 

I suggested the content, structure, and created the look and feel of this program.

 

High School Seniors Commuications

This communication was sent to high school students who previously showed an interest in DeVry. In this piece, the name, local campus and program name information is personalized to the customer.

 

High School Seniors mailer - FrontHigh School Seniors mailer - backHigh School Student Email

High School Seniors Parent Communication

This communication was sent to parents of high school students who previously showed an interest in DeVry. In this piece, the name, local campus and program name information is personalized to the student.

High School Seniors Parent Communications - Outside
High School Seniors Parent Communications - Inside

Home School Parent Communication

This communication was sent to parents of home school students who previously showed an interest in DeVry. In this piece, the name, imagery, local campus and program name information is personalized to the customer.

 

 

 

Home School Parent Communication - OutsideHome School Parent Communication - Inside
Home School Parents - Microsite
Home School Parents - Microsite: info overlay

Student Lead Management Interface

Student Management Interface: Entry Screen

Student Lead Management Interface: Entry Screen

Student Lead Management Interface: List Screen

Student Lead Management Interface: List Screen